Giving the option to purchase gift cards directly from your website adds convenience for both your employees and customers. No one in your company will have to stop what they are doing in order to run a gift card. Your customers will be happy because they don’t have to physically go to your shop to purchase the card. Once it is in their head that you give this option, they will come back to your site each time they need a gift. Making things easy for the customer will really go a long way.